Safer Teams Start Here: Brian Uridge’s Trust-Driven Approach

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Safety isn’t a poster on the wall.

It’s the quiet confidence people carry when roles are clear, skills are practiced, and the right tools are in place. Brian Uridge helps organizations make that confidence real—blending trust, training, and technology so teams reduce risk and reduce anxiety. Whether you lead a hospital, campus, city department, company, or faith community, the aim is the same: practical safety protocols your people use every day.

What He Does
Speaking & Consulting That Change Daily Practice

Brian’s work centers on turning policy into habit.
Through keynotes, workshops, and hands-on consulting, he helps leaders align people, procedures, and tools around one operating picture.

  • Speaking & Training

    Brian’s speaking and training sessions are story-driven and research-backed, built to equip teams with skills they can use the next day. Topics include Situational Awareness & Personal Safety, Workplace Violence & Active-Threat Prevention, Behavioral Threat Assessment, and Achieving a Culture of Zero Violence.

  • Consulting & Program Buildouts

    Every consulting engagement starts with clear discovery, then moves quickly to a 30–60–90 plan sized to your resources. The work covers program audits, policy refreshes, incident and near-miss reviews, threat assessment setup, event/campus security design, and leader coaching.

Brian’s Approach
Trust, Training, Technology

Safety improves when relationships improve. Skills stick when they’re simple and practiced. Tools work when they serve people and clear procedures.

Brian’s approach focuses on three pillars: trust, training, and technology:

✅Trust
(Culture and Communication)

Teams perform better when they know each other and know what “good” looks like. Brian installs rounding, recognition, and biweekly communication models that make progress visible and build assurance alongside safety.

✅ Training
(Skills that Scale)

Core skills—situational awareness, proximity management, and de-escalation—are taught with short modules, scenarios, and tabletops. Materials are designed for in-house delivery so you can keep momentum without constant outside support.

✅Technology
(Right-Sized Investments)

Cameras with analytics, access control, duress solutions, reporting tools, and, in some settings, canines can all add value. Recommendations are tied to specific risks and measurable outcomes, so purchases are wise, not reflexive.

Who He Serves

Brian Uridge partners with organizations that serve the public every day—where safety and assurance must show up in real time. 

  • Hospitals & Health Systems

    High-acuity, 24/7 environments demand clear roles across security, nursing, HR, and leadership. Engagements align people and policy with practical routing, rounding, and reporting so staff feel supported and patients feel safe.

  • Universities & K–12

    Open campuses need coordinated threat assessment, event security, and age-appropriate drills. Work focuses on early-warning behaviors, clean handoffs, and exercises that build confidence without creating fear.

  • Municipal Agencies

    City halls, libraries, transit, and parks are public by design. Consulting emphasizes customer-facing de-escalation, consistent service standards, and policies that match reality at the counter and in the field.

  • Corporate Workplaces

    Offices, labs, and distribution centers benefit from right-sized workplace-violence programs and clear escalation paths. Plans include traveler and lone-worker guidance and measurement that leaders can track.

  • Faith Communities

    Open-door hospitality can coexist with prudent safeguards. Brian helps teams create volunteer-friendly procedures for ushers/greeters and simple, low-cost improvements that matter.

How an Engagement Works

Brian and his team start by learning how things actually run at your facility—policies, sites, data, and what people see on the ground. Then, we agree on a short list of priorities with owners and timelines your team can meet using current resources. The goal is straightforward: make a few changes that work right away, keep what helps, and adjust on a regular cadence.

Here’s what to expect:

✅ Discovery and Baseline. We review policies, incident data, and site layouts, and we interview people across roles. This surfaces gaps between paper and practice and defines a realistic starting line everyone can see.

✅ Plan and Priorities (30–60–90). Using a SMAC-style lens (Situation, Mission, Execution, Administration/Logistics, Command & Control), we outline high-leverage actions you can execute with current resources. The plan assigns owners, timelines, and success criteria.

✅ Build and Coach. We create playbooks, training modules, tabletop decks, and communications you can run in-house. Leaders receive practical coaching to install new routines, hold standards, and avoid micromanagement traps.

✅ Measure and Adapt. Simple dashboards track leading indicators (rounding, reports, training completion) and outcomes (incident rates, time to resolution, staff confidence). Regular check-ins keep the work honest and adjust course as needed.

What Teams Get
Tools You’ll Actually Use

Here’s what you actually get—usable items built around your policies and constraints:

  • Playbooks and Protocols

    You’re armed with clear prevention-intervention-response guides, referral pathways for threat assessment, and role definitions that reduce hesitation. Each document maps to your policies and any regulatory or accreditation needs.

  • Meaningful Training

    We recommend short, repeatable modules for frontline and leaders, plus scenario decks, drill scripts, and after-action templates. Materials are designed so your trainers can deliver them without extra staffing or budget.

  • Communication Routines

    We follow up with biweekly updates, recognition formats, and ready-to-use messages that reinforce the behaviors you want repeated. These make progress visible and help people feel seen, heard, and safe bringing issues forward.

  • Technology Roadmaps

    Vendor-agnostic guidance ties tools to risk and workflow. You’ll know what to buy (and what not to), how to phase deployments, and how to measure impact so investments pay off.

About Brian Uridge

Brian began his career in Kalamazoo, Michigan, serving in the nation’s largest combined police, fire, and medical first responder department. That background shaped a practical belief: every hospital is a community, every floor a neighborhood, and each has unique needs. In healthcare security leadership, he adapted community-policing concepts to hospitals and clinics; built in-house training around situational awareness, proximity management, and de-escalation; and led programs grounded in trust, training, and technology.

His message travels because it works. Brian has presented across the United States and to international audiences (including Dubai) on healthcare violence prevention, threat assessment, and culture change. 

Brian partners with hospitals and health systems, universities, municipal agencies, schools, corporate workplaces, and faith communities to help teams replace enforcement-only habits with relationship-driven practice—without losing tactical readiness.

Testimonials

Take the First Step Toward Safer Operations

Have questions or ideas you want to test? Get in touch and we’ll walk through options for strengthening safety and trust in your setting—so you can move toward real peace of mind.

CONTACT BRIAN